Baran Shajari
Human–AI Research & UX/UI Design
Toronto, Canada
Year
2024
Role
UX researcher & UX writer
Timeline
2023-2024
Team
Independent project
METHODS & Tools
Adobe Acrobat, Miro, Google Docs, Wix
Project Link
Overview
I edited an SEO iFixit device page for the J.H. Emerson CoughAssist CM-3000 and CM-3200, bringing scattered technical information, specifications, model details, and supporting resources into one clear and accessible experience. The project combined UX writing, information architecture, content organization, and search optimization to make technical information easier to find and understand.
Problem
Technical information was difficult to find
Users searching for information about older medical devices often encounter fragmented, outdated, or highly technical content across manuals, supplier pages, and service documents.
For the CoughAssist CM-3000 and CM-3200, users needed to:
distinguish between similar models;
understand key specifications quickly;
verify that information came from credible sources;
and find supporting manuals or official resources.
Because the content involved medical equipment, clarity, findability, and trust were critical. The experience needed to make complex information easier to scan and understand without sacrificing accuracy.
Design Challenge
How might we make complex medical device information
easier to find, verify, and understand?
Process
Mapped user needs: Identified the key questions users would have when searching for the device.
Audited existing content: Reviewed manuals, supplier pages, and technical sources to separate essential information from unnecessary detail.
Structured the information: Grouped content into clear sections for model identification, specifications, supporting resources, and related guidance.
Improved UX writing: Rewrote technical content in a more scannable and understandable format while preserving accuracy.
Designed for trust: Used clear hierarchy, source transparency, and supporting references to help users evaluate the information confidently.
Refined the page: Reviewed the final structure for readability, findability, and consistency across the experience.
I designed a structured iFixit device page that turns scattered technical information into a clear, scannable, and trustworthy experience. Content was organized around user needs, model identification, specifications, manuals, and supporting resources. I used plain-language UX writing, strong visual hierarchy, and credible sources to help users find and understand the right information faster.
Results
The device page was approved and published on iFixit as a public information resource.
The strongest outcomes were:
previously scattered information was consolidated into one page;
users could identify the device through physical characteristics;
model differences became easier to understand;
technical specifications became more scannable;
supporting manuals and resources were easier to locate;
citations strengthened the credibility of the content.
The page has continued to receive traffic after publication. At the time of review, the live iFixit page reported 448 all time views, although this figure will change over time.
Reflection & Impact
This project taught me that SEO is not only about visibility; it is also about helping people find, understand, and trust information. I learned how clear structure, credible sources, and consistent terminology can make complex technical content more usable.
Next project
Front-end development
