· Figma Prototyping · Web & Mobile
Year
2026
Role
Product Designer
Timeline
2-hour challenge
Team
Independent
METHODS & Tools
Figma, Competitive Analysis
Project Link
Overview
This collection brings together four independent design challenges: Northline Outfitters, Fernwood Market, Wayfare, and GoFit. Each began with a different user problem. I used Figma to clarify the key decision, map the experience, and develop a design concept for each.
Each project followed Konrad’s seven steps of Design Thinking: empathize, define, ideate, prototype, test, implement, and learn. Each stage translated research evidence into a more grounded product decision.
Problem
Turning user problems into design concepts
The challenges explored four distinct decisions: choosing a winter jacket with confidence, understanding grocery delivery slots and fees, reaching agreement on a group trip, and finding a suitable beginner fitness class.
Design Problem
How might I translate distinct user needs into clear, useful digital experiences?
Four briefs. Four redesign concepts.
Research
These were brief-led design exercises. I used the information and assumptions supplied in each brief. For GoFit, I also completed a quick online competitive comparison. I did not conduct primary user research or usability testing.
Persona
Journey Map
Wireframe
For each challenge, I reviewed the brief, clarified the user’s main decision, mapped the core flow, considered edge cases, and developed the interface in Figma.
Prototype
Final Design
Northline Outfitters: A responsive winter-jacket product-page concept that brings fit, layering, and warmth guidance closer to size selection.
Fernwood Market: A mobile grocery-checkout concept that clarifies delivery-slot availability and fees, with a reservation and recovery flow.
Wayfare: A group-trip planning concept with shared options, guest participation, voting, and a handoff to booking. Payment splitting was outside the scope.
GoFit: A mobile fitness-class concept that helps first-time residents assess beginner classes by level, schedule, duration, price, location, and availability. Residents can reserve a spot or join a waitlist; payment was outside the scope.
Reflection & impact
Working across different briefs helped me practice turning distinct user needs into focused flows and interfaces. With more time, I would validate each concept with its intended users.
Across these four concepts, the key decision often happens before someone books, buys, or pays. I focused on bringing the information people need closer to that decision.
My next step would be to test each flow with representative users and refine it from observed friction.
Beta TESTING — INPROGRESS
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